Media campaigns

powered by data & insights

Savanta empowers your media program with comprehensive data and insights from audience definition through activation and measurement.

Overview

When data-driven insights meet impactful strategies, your media programs are more targeted, relevant, and successful. We have the products to get you there. Our proprietary BrandVue platform includes 75k consumers interviewed annually across 150+ brands and 50+ metrics to scale across 270M profiles. With BrandVue, you can precisely define your target audiences based on behaviors and attitudes against your brand, your competitors, and the broader category. BrandVue Segments enables audience activation to help you reach your target audience at scale. Additionally customized targets can also be created or leverage existing segmentations and typing tools. AdVue and Campaign Optimizer are tools you can use to measure the impact and ROI of your campaigns, while tracking your brand’s ongoing health and changes with BrandVue’s always-on data and dashboard.

Identify Your Audiences

Identify your target groups through brand, attitudinal and behavioral data via Savanta’s proprietary BrandVue Health data or define your own customized target audiences or existing segmentations.

Find Your Target

Using our Path to Purchase approach, find the right media placements that your target audience is visiting along the shopping journey.

Deliver Your Media

Find the look-a-likes for your target audience in real people’s data with BrandVue Segments or Custom developed audiences to reach the right people at scale.

Measure Your Impact

Measure your digital campaign impact on your customer segments with AdVue or understand the impact and ROI of all your campaign elements with Campaign Optimizer.

Monitor Your Brand

Track the change in perceptions and behaviors toward your brand among your priority audiences with always-on data and insights from BrandVue.