Skip to Content

Turbo-charge your research with AI you can trust

AI has transformed how insights are delivered - but speed without reliability is just noise.

Caroline Hawkings Chief Delivery Officer 09/12/2025

Clients are being sold speed, automation, and scale, yet they still struggle with the same barriers; inconsistent quality, tools that don’t talk to each other, and outputs that are fast but not fit for decision-making.

That’s why we’re sharing how, at Savanta, we use AI to turbo-charge your research. Not to showcase the tech for its own sake, but to show you what it enables; confident decisions, better evidence, and research that keeps pace with your business ambitions.

Savanta’s AllVue delivery platform puts the data in your hands, empowering you and your teams to access insights anywhere and anytime. It’s AI thematic coding of open ends and AI-generated toplines gives you an instant snapshot of the key insights and crafts the story for you.

We own the tech so you don’t have to

Behind every project sits our refined AI stack; built, trained, and continually improved by researchers who understand data quality. Because we own the technology, we can adapt it quickly, keep it compliant, and make sure every output aligns with the rigour our clients expect.

This means you don’t need to invest in complex systems or specialist skills. You get all the benefit of high-performance AI without the burden of managing it.

From raw text to clear themes, instantly

Every project generates valuable feedback that’s often trapped in thousands of open-text responses. Our AllVue platform turns that into structured intelligence in seconds.

With one click, you can:

  • Process and theme thousands of comments using natural language AI trained for research use.
  • Generate quick summaries that help paint a picture and reveal what really matters to respondents.
  • Spot emerging narratives early, enabling you to share insight while fieldwork is still live.

Humans + AI = trustworthy speed

Our experts don’t just deploy AI, they curate and guide it. Each algorithm is monitored and validated by researchers who know when automation works best and when human judgment is essential. That balance keeps your data reliable, your insights grounded, and your story clear.

So what does this mean for you?

When AI and human craft work in harmony, you don’t just get faster research – you get better research. Cleaner data, richer context, and insights that stand up to scrutiny.

It means your research becomes lighter to run, faster to deliver, and easier to trust. You get early signals while fieldwork is live, sharper narratives without the admin, and insight teams freed up to focus on what actually creates value: interpretation, storytelling, and strategic direction.

In a landscape where organisations are being asked to do more with less, our AI stack isn’t just about efficiency, it’s about reducing risk, increasing confidence, and giving you a competitive edge in how you understand your customers and markets.

——–

Thinking ahead to your 2026 strategy and know that research will be a key investment? Speak to Savanta and learn how we can help you prepare for 2026. Get in touch today.

Knowledge centre

Read More
Explore
Agencies & Consultancies | Automotive | B2B Brands | Business & Professional Services (B2B) | Charities & Not-For-Profit | Consumer Brands | Eating & Drinking | Education | Education | Energy, Water & Utilities | Fashion & Beauty | Financial Services | FMCG | Health & Wellbeing | HNWI | Luxury | Media | MPs | Pharma | Politics | Property & Construction | Public & Social | Public Sector | Retail | Sport & Leisure | Technology & Telecoms | Transport | Travel | Wealth Management | Youth | Youth

7 virtual persona dos and don'ts for marketing leaders

24/11/2025 - by Dr Nick Baker
Agencies & Consultancies | Automotive | B2B Brands | Business & Professional Services (B2B) | Charities & Not-For-Profit | Consumer Brands | Eating & Drinking | Education | Education | Energy, Water & Utilities | Fashion & Beauty | Financial Services | FMCG | Health & Wellbeing | HNWI | Luxury | Media | MPs | Pharma | Politics | Property & Construction | Public & Social | Public Sector | Retail | Sport & Leisure | Technology & Telecoms | Transport | Travel | Wealth Management | Youth | Youth

The clear case for virtual persona transparency

18/11/2025 - by Dr Nick Baker
Agencies & Consultancies | Automotive | B2B Brands | Business & Professional Services (B2B) | Charities & Not-For-Profit | Consumer Brands | Eating & Drinking | Education | Education | Energy, Water & Utilities | Fashion & Beauty | Financial Services | FMCG | Health & Wellbeing | HNWI | Luxury | Media | MPs | Pharma | Politics | Property & Construction | Public & Social | Public Sector | Retail | Sport & Leisure | Technology & Telecoms | Transport | Travel | Wealth Management | Youth | Youth

This Movember Crystal Palace FC set an example both on and off the pitch

13/11/2025 - by William Pearce
Agencies & Consultancies | Automotive | B2B Brands | Business & Professional Services (B2B) | Charities & Not-For-Profit | Consumer Brands | Eating & Drinking | Education | Education | Energy, Water & Utilities | Fashion & Beauty | Financial Services | FMCG | Health & Wellbeing | HNWI | Luxury | Media | MPs | Pharma | Politics | Property & Construction | Public & Social | Public Sector | Retail | Sport & Leisure | Technology & Telecoms | Transport | Travel | Wealth Management | Youth | Youth

The 4 shifts shaping research and marketing in 2026

11/11/2025 - by Caroline Hawkings
Agencies & Consultancies | Automotive | B2B Brands | Business & Professional Services (B2B) | Charities & Not-For-Profit | Consumer Brands | Eating & Drinking | Education | Education | Energy, Water & Utilities | Fashion & Beauty | Financial Services | FMCG | Health & Wellbeing | HNWI | Luxury | Media | MPs | Pharma | Politics | Property & Construction | Public & Social | Public Sector | Retail | Sport & Leisure | Technology & Telecoms | Transport | Travel | Wealth Management | Youth | Youth

4 quick-turn research ideas to spend your leftover budget wisely

04/11/2025 - by Caroline Hawkings