The digital revolution has forever changed the way that businesses attract and retain customers and social media is awash with campaigns aiming to capture the attention of fickle consumers, but can the same approach be taken for business customers?
Facebook leads for Start-ups, with nearly three quarters using in the last month, followed by Instagram and LinkedIn (50% and 49% respectively).
To get a better understanding of digital platform usage for business purposes, Savanta has spoken to nearly 3,000 businesses with a turnover of £0-1 billion revealing which platforms have been the most popular and why.
Our latest mini-report looks at digital platform usage amongst businesses by:
- Business size
- Owner age
- Average number of platforms used
- Business vs personal purposes