Skip to Content

Gen Z unplugged

Media consumption trends of the digital natives

In today's fast-paced digital world, understanding the media consumption habits of different generations is vital for businesses looking to connect with their audiences. Among these groups, Generation Z stands out as a trailblazer, redefining how we consume media. If you're curious to uncover the unique attitudes and behaviours of Gen Z, download our new infographic!

Tammy Bainbridge Executive in Research, Insight and Consulting 05/12/2023
Ready to be immersed in the digital world of Gen Z?

Download our infographic now to gain valuable insights around media trends, consumer habits and sentiment. We uncover answers to:

  • Do streaming services need more than just endless episodes?
  • Has the addition of Netflix gaming services stirred significant interest among Gen Z audiences?
  • What is Gen Z’s sentiment to X (the social media platform formerly known as Twitter)?
  • In an era of misinformation and fake news, do Gen Z hold news outlets as credible sources of information?

Simply click the link below to access the downloadable PDF and unlock the secrets of engaging Gen Z audiences.

Click here to download.
Related content:

Enjoyed this? We have plenty more youth content for you, including our new eBook series: ‘The future of…Gen Z: zoom into 4 futures that you need to prepare your business for’.

In just a year, ChatGPT has already revolutionised the way we engage with technology. With the capability to draft essays, write code, and even engage in meaningful conversations, the implications of AI are essentially boundless. But what does it mean for the future of Gen Z? How will AI impact their careers, their personal lives, and the way they interact with brands?

Download the first eBook and explore the profound impact AI will have on Gen Z, who are the pioneers leading the way through the uncharted territory of the AI revolution.

Click here to download.
Find out more about our youth practice:

We have a dedicated youth practice and Gen Z research panel that connects leading brands with young audiences. With our exclusive tracking data and insightful analysis, we help leading brands create products and services to inspire the next generation. Get ready to be immersed in youth culture – find out more here.

Knowledge centre

Read More
Explore
Agencies & Consultancies | Attitudes & Usage | Audience market segmentation | Brand performance | Brand tracking | Business & Professional Services (B2B) | Charities & Not-For-Profit | Education | Market understanding & opportunity | Media | Media Strategy | State of the Youth Nation Tracker | Technology & Telecoms | Thought leadership | Usage & Attitudes | Youth | Youth

Inflation and cost-of-living continues to bite across Europe

24/05/2024
Agencies & Consultancies | Attitudes & Usage | Audience market segmentation | Brand performance | Brand tracking | Business & Professional Services (B2B) | Charities & Not-For-Profit | Education | Market understanding & opportunity | Media | Media Strategy | State of the Youth Nation Tracker | Technology & Telecoms | Thought leadership | Usage & Attitudes | Youth | Youth

Immigration, inflation, healthcare and housing a critical focus for Dutch leaders

20/05/2024 - by Olly Warren
Agencies & Consultancies | Attitudes & Usage | Audience market segmentation | Brand performance | Brand tracking | Business & Professional Services (B2B) | Charities & Not-For-Profit | Education | Market understanding & opportunity | Media | Media Strategy | State of the Youth Nation Tracker | Technology & Telecoms | Thought leadership | Usage & Attitudes | Youth | Youth

UK High Net Worth optimism for the global economy returns

15/05/2024 - by David Barks
Agencies & Consultancies | Attitudes & Usage | Audience market segmentation | Brand performance | Brand tracking | Business & Professional Services (B2B) | Charities & Not-For-Profit | Education | Market understanding & opportunity | Media | Media Strategy | State of the Youth Nation Tracker | Technology & Telecoms | Thought leadership | Usage & Attitudes | Youth | Youth

Navigate new horizons: ignite uncharted inspiration with TrendVue

12/04/2024 - by Josephine Hansom
Agencies & Consultancies | Attitudes & Usage | Audience market segmentation | Brand performance | Brand tracking | Business & Professional Services (B2B) | Charities & Not-For-Profit | Education | Market understanding & opportunity | Media | Media Strategy | State of the Youth Nation Tracker | Technology & Telecoms | Thought leadership | Usage & Attitudes | Youth | Youth

Women in business

21/03/2024 - by Alketa Berzani