BrandVue Drinks data
Savanta’s new research reveals the Top 100 Most Loved Drinks Brands across a range of categories within alcoholic and non-alcoholic beverages, from craft beers, heritage champagnes and gins to carbonated drinks, soft drinks and juices.
The survey reveals which drinks brands the UK loves the most and why
Savanta’s brand-new research into the public’s most loved drinks brands highlights Brits’ favourite beverages – covering all of the major drinks categories – from beer, cider, wine (including Champagne and sparkling) to spirits, soft drinks and no/low alcohol drinks.
Based on data from BrandVue Drinks, Savanta’s market intelligence platform, the survey of just under 100,000 consumers reveals which drinks brands the UK loves the most and why, and aims to highlight what drinks brands UK adults have the closest emotional connection with.
Within the report, the Top 100 lists the UK’s top drinks brands overall, so beers can be compared with wine and spirits brands, for example.
However, it also compares responses by region and different demographic sub-groups, as well as listing details of winners within each drinks category.
Spread across 27 drinks categories, the report allows operators to find out which drinks their potential customers are most likely to order based on the brands they have the most love for.
More than 8,000 interviews per month (over 250 per day) have provided rich and detailed data about the behaviour and attitudes of UK drinks buyers – essential reading for on-trade operators.
Download the full report here to find out which brands made the Top 100!