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The UK's Most Loved Brands 2025

BrandVue: Savanta's market intelligence and decision-making platform.

As you explore our report, you'll uncover a league table of the Top 100 Most Loved Brands, insight into how the top performers secured their spots, the biggest risers and fallers across the leaderboard, and much more.

John Laughton Global Head of Vue Products 01/08/2025

Welcome to The UK’s Most Loved Brands 2025

Who do you really love? Not just admire or use out of habit, but genuinely connect with?

Welcome to the UK’s Most Loved Brands 2025, where we spotlight the names capturing hearts across the nation. From media to retail, drinks to dining, we’ve crunched the numbers and listened to the sentiment.

This year you’ll enjoy a brand-new design, and award categories alongside sharp commentary from our team on the trends in each sector. We also dive into the stand-out brands for each core demographic: age, gender and region and, of course, the complete UK Top 100 will be shared.

Download the report today to see which brand denied Amazon of a hat-trick of being the most loved brand in the UK.

Complete the form to get your copy today.


If you have any questions about how we collect our data, please get in touch.

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