Advanced analytics & data science | Opinion polling | Politics | Public & Social
Date Published
22/02/2024
Methodology
Savanta interviewed 2,237 UK adults aged 18+ online between 9 – 12 February, using the MaxDiff approach, asking respondents to choose who they see as most fit to lead the Tory party between pairs of candidates. Paired results as well as hierarchical bayes estimates of all candidates were used in this analysis. Data were weighted to be representative of all UK adults by age, sex, region and SEG. Savanta is a member of the British Polling Council and abides by its rules.
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Advanced analytics & data science | Opinion polling | Politics | Public & Social