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The Commercialisation of Children and Young People

Surveys of UK MPs and British adults looking at issues around the commercialisation of children and young people, and how it can be addressed.  Conducted on behalf of Ketchum.

Date Published: 05 Oct 2008

Categories: Education | Media | Public and communities | Social | Technology & Telecoms | UK


The findings of the surveys were presented by ComRes CEO Andrew Hawkins to an audience at Ketchum's London office on 17th September 2008.
The panel examined the study’s findings along with the business, reputational, and policy implications surrounding the commercialisation of children and young people. Members of the panel included Tim Loughton MP and Shadow Minister for Children; Liz Barclay, Presenter at BBC Radio 4; Anne Longfield, Chief Executive of 4Children; Sue Eustace, Director of Public Affairs for the Advertising Association; and Gary Pope, CEO of Kids’ Industries.
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