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Publishers Association – Book-buying habits

Survey of UK adults on book-buying habits before and during the COVID-19 lockdown, with a focus on audiobooks.

  • Younger adults are the most likely to buy audiobooks, both in a typical month before lockdown and in the past month during the lockdown – with one in five 18-34-year olds having done so during each period (both 20%).
  • Of those who have bought audiobooks before or during the lockdown, six in ten (58%) say they have bought more of this format than normal in the past month.
  • Those who have been buying more audiobooks during lockdown most often cite relaxation (29%) and entertainment (25%) as their main reasons for doing so.
  • One in five (20%) of those who don’t tend to buy audiobooks would be encouraged to do so if they were cheaper.

Date Published: 02/07/2020

Categories: Public and communities | Social | UK

Client: Publishers Association

Methodology

Savanta ComRes interviewed 2,069 UK adults online between the 5th and 7th June 2020. Data were weighted to be representative of UK adults by age, gender, region and social grade. Savanta ComRes is a member of the British Polling Council and abides by its rules.

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