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IPPR, Public Education for Better Health during COVID-19

A survey of GB adults’ about COVID-19.

  • Half (48 per cent) said they had seen or been sent what they consider ‘fake news’ about COVID-19 online, since the outbreak of the crisis.
  • Before the COVID-19 crisis the internet was the first point of call for health information and advice for most people, with 61 per cent going online to check symptoms or self-diagnose.
  • Despite this, just five per cent of respondents listed the internet as their most trusted source.
  • Three quarters (75 per cent) listed the NHS website as their most trusted online source for health information or advice, whilst social media and tabloid media outlets were least likely to be considered trustworthy .

Date Published: 02/06/2020

Categories: GB | Health | Public and communities | Social Media

Client: Institute for Public Policy Research (IPPR)


Savanta ComRes interviewed 2,058 adults in Great Britain online from the 24th to 27th April 2020. Data were weighted to be demographically representative of adults in Great Britain by age, gender, region and social grade. Savanta ComRes is a member of the British Polling Council and abides by its rules.

  1. IPPR_Public_Health_Messaging_Data-Tables_Savanta-ComRes 0.02 MB.

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