HARDCASH PRODUCTIONS & CHANNEL 4 DISPATCHES – ATTITUDES TOWARDS CHARITIES AND CELEBRITIES – MARCH 2020

Public poll exploring perceptions towards charities that pay celebrities for publicity and fundraising

Nine in ten (90%) UK adults agree that charities should always make it clear to the public when they are paying a celebrity, with a similar proportion (82%) saying celebrities should always make it clear to the public when they are being paid by a charity.
Three quarters (74%) of UK adults agree that they would think less of a celebrity if they knew they had been paid by a charity.
Seven in ten (71%) UK adults agree that they are less likely to donate money to a charity that pays celebrities for charity work.
Approaching three in five (56%) UK adults say that they always assume that celebrities are not paid by a charity when they do work on its behalf. However, one third (33%) say they do not make this assumption.

Date Published: 09/03/2020

Categories: GB | Public and communities | Social | Third Sector

Client: Hardcash Productions & Channel 4 Dispatches

Methodology

Savanta ComRes interviewed 2,123 British adults online from the 3^rd to 6^th December 2019. Data were weighted to be demographically representative of all UK adults. Savanta ComRes is a member of the British Polling Council. Full tables at www.comresglobal.com.