Good Morning Britain Undecided Voters Poll

Final wave of polling of voters undecided at the beginning of the 2015 General Election campaign for ITV’s Good Morning Britain.

GOOD MORNING BRITAIN POLL OF 1049 UNDECIDED VOTERS REVEALS:

Four out of ten voters who were undecided at the beginning of the General Election campaign say that Labour supported by the SNP would be the scenario they would least like to see in the event of a hung Parliament
Undecided voters see investing in public services as a greater priority than cutting taxes for people like them
A third of voters undecided at the beginning of the election campaign are now certain which political party they will vote for
Nigel Farage is the leader least trusted to run the country or babysit

With one day to go until the General Election, a Good Morning Britain poll released this morning has found that four out of ten (38%) voters would least like to see a Labour government supported by the SNP in the event of a hung Parliament.

Three in ten undecided voters (31%) would least like to see a Conservative government supported by UKIP in the event of a hung Parliament.

The ComRes poll of 1049 voters who were undecided at the beginning of the General Election campaign was commissioned by Good Morning Britain and is the last in a series of polls of undecided voters which have taken place over the past eight weeks.

The poll found that a third (35%) of these voters, undecided at the beginning of the campaign, have now definitely made up their mind who to vote for.

More than one in ten (13%) of these voters remain completely undecided while two in five (42%) say that they have a good idea who they’re going to vote for but are not yet completely sure.

Andrew Hawkins, ComRes Chairman, said “Many feared that an election campaign of this length would leave people bored or even resentful, but this poll shows that many voters are left simply bewildered. It may be disappointing to the parties but should come as little surprise to them, given the political cross-dressing and personal attacks of the campaign. We know from other polls that voters are unhappy with the negativity of the election campaign; this has clearly left its mark on undecideds who are left not knowing whom to believe.”

The undecided voters were also asked which party they would vote for if it were a legal requirement to vote. Twenty-six percent said they would vote Conservative (up one percentage point from the last poll of this audience in late April) and 23% said they would vote Labour (down two percentage points from late April).

However, one in ten (11%) say that they still do not know who they would vote for even if it were a legal requirement.

In this final poll, undecided voters were questioned on the scenarios that they would most and least like to see in the event of a hung Parliament. Four out of ten (38%) undecided voters said that a Labour government supported by the SNP would be the scenario they would least like to see, followed by the Conservative party supported by UKIP (31%).

Equal proportions of undecided voters said they would most like to see the Conservatives supported by the Liberal Democrats (22%) or Labour supported by the Liberal Democrats (22%).

Healthcare and the NHS (52%) and immigration (40%) remain the top priority voting issues for our undecided voters.

The Conservative Party remains the most trusted to promote UK economic growth (42% vs 17% for the Labour Party), as well as to reduce crime and antisocial behaviour (30% vs 16% Labour).

However, Labour remain most trusted on the NHS (30% Labour vs. 21% Conservative), ‘making families like your own better off’ (28% vs 25% Conservative), improving housing affordability (31% vs 18%), making sure that the benefits of economic growth are felt by all (27% vs 23%), making the welfare system fairer (32% vs 21%), and keeping down the cost of everyday items, such as food, energy and travel (30% vs 20%).

The Labour Party is also ahead in terms of adequate childcare provision (27% vs 17% Conservative) and providing adequate care for the elderly (28% vs 16% Conservatives).

As far as perceptions of party leaders, David Cameron remains the party leader whom undecided voters would most like to see running the country (28%), 11 percentage points ahead of Ed Miliband on 17%.

David Cameron also remains the party leader most trusted to tell the truth (18%), with Nigel Farage (23%) and Ed Miliband (22%) least trusted to tell the truth.

Nigel Farage (31%) remains the party leader undecided voters would least like to see running the country and is also the party leader those polled would trust least to babysit their children (37%).

Undecided voters are considerably more likely to say that the greater priority for the new government following the General Election should be investing in public services, such as schools, hospitals and waste collection above cutting taxes “for people like me” (73% vs. 27%).

However, undecided voters are also more likely to say that it is a greater priority for the new government to cut spending on public services, such as policing, social care and waste collection as opposed to “people like me” paying more tax (59% vs. 41%).

Date Published: 6th May 2015

Categories: Politics | Public and communities | UK

Client: ITV News

Methodology

ComRes interviewed 1,049 undecided voters online between the 29^th April and 4^th May 2015. Respondents were drawn from a nationally representative sample of 12,882 British adults, weighted to be representative of all GB adults aged 18+. Undecided voters were defined as being those at least 5/10 likely to vote, but who, before the election campaign started, did not know who they would vote for or said that they may change their mind about who to vote for. ComRes is a member of the British Polling Council and abides by its rules.