ComRes's latest survey of Christians.
Date Published: 30 Nov 2011
Categories: Energy | Media | Politics | Public and communities | Technology & Telecoms | UK
At a time when “the culture, practices and ethics of journalists” are being investigated at the Leveson Inquiry, ComRes has found that an overwhelming majority of practicing Christians in the UK say that they would be prepared to change which newspaper they buy if journalists on their regular choice of paper were shown to have low personal moral standards.
In the October wave of ComRes’s C-Panel, it was revealed that three quarters (74%) of practicing Christians would be prepared to change the newspaper they buy, compared with just over half (52%) of the wider public who were asked the same question in August. This highlights the greater importance that practicing Christians place on morality.
Indeed, practicing Christians (79%) are almost twice as likely as other members of the public (43%) to say that they would be prepared to change which party they vote for if that party’s local parliamentary candidate was shown to have low personal moral standards. This is reinforced by the fact that three quarters (75%) of practicing Christians agree that if a politician is unfaithful to their husband or wife it does affect their job as it shows that they cannot keep their word.
Interestingly however, practicing Christians also tend to be more trusting than other members of the public – more than half (54%) think that most politicians are basically decent and honest, compared with just a third (33%) of the wider public.
Methodology: ComRes surveyed 544 UK Christians between 25th and 31st October 2011 by online questionnaire. ComRes is a member of the British Polling Council and abides by its rules.