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BBC Faith in the World Week Beautiful Qualities Survey

Survey of British adults about “beautiful qualities” in friends, parents and partners

  • Being loyal is the most beautiful quality in a friend according to the British public. Two thirds of Britons (69%) say that it is one of the two most important beautiful qualities in a friend – significantly ahead of caring, which came in second place with 34%.
  • When it comes to parents and partners, caring is considered the most beautiful quality – 58% list it as one of the two most important beautiful qualities in a parent and 59% in a partner.
  • Generally, there was less unanimity about what makes a beautiful quality in a parent than in partners or friends – although caring came top with 58%, 41% said “encouraging” and 37% said “patient”. Indeed, patience is thought more important in a parent (37%) than in a partner (24%), and even less so in a friend (9%).
  • Just one in seven (15%) say being physically attractive is one of the two most beautiful qualities in a partner – although men (23%) are nearly three times as likely as women (8%) to say think this.


Date Published: 23rd October 2016

Client: BBC


ComRes interviewed 1,003 British adults aged 18+ by telephone between 29th September and 2nd October 2016. Data were weighted to representative of all GB adults aged 18+. ComRes is a member of the British Polling Council and abides by its rules.

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