B2B Marketing Research Company Services

Graeme Cade, EVP

B2B may not have a glamourous reputation, but it is the true powerhouse of the global economy.

In the UK alone, more than 10 million people are employed in B2B organisations, contributing £1.7trillion to the economy (see our report in association with B2B Marketing for more insights).

Serving other businesses is therefore a lucrative opportunity. But navigating this market can be very tricky. Too often, B2B is seen as dull and conventional and that decision-making is based purely on functionality and price. The reality could not be further from this.

The world of B2B is irrational. It’s emotive. And it is highly diverse.

At Savanta, we’re experts in designing, conducting and interpreting B2B research projects to drive winning strategies. We help our clients to truly understand their key audiences, develop differentiated products and services, and build powerful brands.

Points of View


A deeper understanding of customers a top priority for US businesses

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Business ‘bouncebackability’ after coronavirus

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What’s on B2B marketers’ minds?

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How we help clients

Develop compelling thought leadership for PR

Marketing effectiveness

Discover compelling insights for thought leadership, using research to uncover unique points of view about the most relevant topics in your sector. Work closely with our integrated research, design and delivery teams to create professionally designed reports, film or animations that draw attention.

Engaging hard-to-reach audiences

Proposition and innovation testing

We help you identify and explore new opportunities, understanding what resonates with your target market and how to capitalise on evolving market needs. Whether it’s an early stage idea or a pre-launch concept, we design studies that help you build winning propositions.

Step into your customers’ shoes

Customer journeys

Map out the customer journey, identify the key engagements, and reveal what excellent looks like at each stage. Explore pain points and barriers to purchase and uncover how you can stand apart from competitors.

Refine your brand positioning and messaging

Brand strategies

Identify your brand’s strengths relative to competitors through the eyes of your core audiences and stakeholders. Identify and protect your brand’s fortresses of strength, reveal and discard any unnecessary distractions, and make the case for brand investment.

There is direct evidence that the campaign created several million pounds in incremental revenue – and internally the feedback from our Senior Leadership Team and sales organisation has been overwhelmingly positive.”
Brand Marketing Lead, Vodafone


Introducing BrandVue: Your daily source for insight

Based on a continuous survey of tens-of-thousands of members of your target market and covering all key competitors, the BrandVue dashboard is a highly reliable, user-friendly window on how customers perceive brands in your sector and rate their experiences with them.

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Get in Touch

Make a start by telling us a little about what you're looking for.

If you’d like to speak with one of our experts right now, please call: 020 7632 3434 (UK) or +1 917 768-2710 (US)