Our client, an FMCG giant, wanted us to define, validate and help implement a Minimal Viable Testing process in order to streamline research within their agile innovation experiments.
The process would support idea prioritization and help “kill or keep” decision making around product and service innovation.
We shadowed and interviewed a diverse selection of team members, from idea leaders to developers in order to understand ”as is” innovation processes, pinpoint barriers, obstacles, needs and gaps from all aspects of the business.
We then ran 3 co-creation workshops to identify the toolkit and playbook deliveries needed to facilitate their agile innovation process.
We delivered a full agile innovation toolkit that was rolled out throughout the business, consisting of:
