Brand measurement

The Challenge

Our client posed the challenge of understanding their brand health among key Revenue Cycle Management (RCM) providers and other companies within the healthcare sector.

Specifically, our client posed two objective questions for this project. The first question asked ‘’What is our awareness among key groups and how should we communicate?’’ and the second sought to answer ‘’How are we perceived and what themes should we communicate to emerge as the preferred RCM provider?’’

Our approach

Our approach included a brief 12-minute survey of 250 professionals from 2 different sects: one being professionals from healthcare organisations (i.e. Healthcare Systems/Hospitals (HS+H) or Ambulatory) and the second being decision-makers or part of decision-making team in selecting RCM solution provider for the organisation. Through this survey, our client hoped to garner a sense of brand health among their customers and those who resemble such customers.

The outcome

Through our approach, our client was able to gain granular insights into the health of their brand. Specifically, our client was able to gauge brand awareness among key customer groups and how each of these groups should be communicated with as well as how customers perceive the brand.

Overall, these insights have helped our client assess how to position themselves across customer segments in order to increase partnerships, gain clients, and boost revenue.