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Integrated Energy Company

Gauging brand reputation

We utilised our MPs Panel and Peers Panel surveys, as the large sample size would guarantee an accurate picture of attitudes.

Background

Our client is a UK integrated energy company. For over a decade, we have provided our client with invaluable data and recommendations.

Every year since 2008, our client has used our industry-leading MPs Panel and Peers Panel surveys to understand the opinions of at least 100 MPs and 100 Peers.

The Challenge

Our client wanted to understand its reputation among legislators, as well as to explore attitudes towards key energy policy issues.

As a company operating in a highly regulated market, it was crucial for our client to understand its reputation among legislators, for it to engage effectively. Understanding attitudes towards policy issues such as renewables or energy prices are equally essential to informing our client’s operations

Our approach

We utilised our MPs Panel and Peers Panel surveys, as the large sample size would guarantee an accurate picture of attitudes.

Every wave, we combine tracking metrics, allowing our client to assess changes over time, with more topical questions to explore various salient issues. For example, recent waves have placed an increasing focus on the energy price crisis, allowing our client to understand legislator opinion on this crucial issue.

The outcome

Our research has shaped the client’s parliamentary engagement strategy, allowing them to optimise engagement with MPs.

We have also helped them to advance their policy agenda, which has enabled them to prepare for and respond to the advent of major issues in parliament.

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