Market Segmentation
A good segmentation will paint a vivid picture of your market, identify key groups, profile them and uncover how to tap into opportunities. A great segmentation goes further – it is lived and breathed throughout your business, and plays a key role in all strategic commercial decision-making.
Savanta will work with you to bring your segmentation to life and embed it into your business’ day-to-day workings by combining a suite of smart techniques, which probe far beyond traditional methods, with a selection of practical tools that activate findings.
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