Market Segmentation

A good segmentation will paint a vivid picture of your market, identify key groups, profile them and uncover how to tap into opportunities. A great segmentation goes further – it is lived and breathed throughout your business, and plays a key role in all strategic commercial decision-making.

Savanta will work with you to bring your segmentation to life and embed it into your business’ day-to-day workings by combining a suite of smart techniques, which probe far beyond traditional methods, with a selection of practical tools that activate findings.



The size and value of different behavioural, attitudinal and needs-based segments in your market.



The ideal proposition, positioning and message for each segment.



Your market segmentation into your systems and processes by engaging your colleagues with smart practical tools they can act on.


Will Impossible Foods partnership be a success for Burger King?

Read more


What’s preventing more people in the UK from cycling?

Read more

Get in Touch

Make a start by telling us a little about what you're looking for.

If you’d like to speak with one of our experts right now, please call: 020 7632 3434 (UK) or 646-856-9750 (US)