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Essentials Creative Test

Fuss-free, fast, & flexible

Want to develop eye-catching, award-winning creative that engages and persuades your target audience? Our Essentials Creative Test is a must-have for your toolkit. This simple and cost-effective questionnaire will test strengths and weaknesses and the impact your creative has on consumer behaviour.

Our approach

Waiting for that lightbulb moment? Ready to see if your ideas will travel? Let’s move forward through the creative process with easy to use and understand visual data.

Our Essentials Creative Test product will enable you to optimize new concept ideas that will deliver market success.

We’ll ensure you make rapid progress by identifying which creative is the best performing in as little as 24-hours. We’ll include audience profile and targeting so you can truly identify purchase intent across concepts and understand strengths and weaknesses of the creative. All that’s left for you to do is to take the creative to the next level.

Product benefits

Assess your creative

Measure how impactful your creative is, how well it communicates your message, how well branded it is and how well it engages and persuades the target audience.

Evolve your concepts

By understanding the strengths and weaknesses of your creative designs, you can evolve and perfect to achieve maximum conversion rates.

Data formats to meet your needs

From bespoke visualizations to complex statistical analysis, we deliver precision data in your preferred format.

Improve audience understanding

Vital in testing any creative concepts, the Essentials Creative Test will help you really understand your audience.

Expert design

Questionnaire designed by our Concept Development experts

Our Essentials range

BrandVue Essentials

BrandVue Essentials

Brand tracker

Brand tracker

Concept test

Concept test

Campaign evaluation

Campaign evaluation

Employee experience

Employee experience

Pitch Winner

Pitch Winner

Stakeholder perceptions

Stakeholder perceptions

Find out more

Prove your genius with our research and insight tools you need to win the pitch and deliver successful campaigns.

Contact us

Case Studies

Elvis CommunicationsGlobal activation

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Knowledge centre

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Agencies & Consultancies | B2B Brands | Consumer Brands | HNWI | Media | Qual | Quant | Retail | Students | Technology & Telecoms | Youth | Youth

Global Gaming Report 2023

27/09/2023 - by Dr Nick Baker
Audience/market segmentation | Behavioural | Charities & Not-For-Profit | Consumer Brands | Education | Health & Wellbeing | Health & wellbeing | Healthcare (Patients & Professionals) | Luxury | Market understanding & opportunity | Pharma | Pharma & Life Sciences | Policy development & evaluation | Politics | Public & Social | Public affairs strategy | Public policy | Public Sector | Public Sector | Qual | Quant | Research Methods | Students | Thought leadership | Understanding Stakeholders & Employees | Usage & Attitudes | Youth | Youth | Youth

Research with vulnerable audiences

25/09/2023 - by Georgia Avukatu
Agencies & Consultancies | Behavioural | Brand Development & Strategy | Consumer Brands | Eating & Drinking | Eating & Drinking | Eating out | FMCG | Loyalty & retention | Market understanding & opportunity | Retail | Retail | Retail | Retail Strategy | Shopper behaviour | Thought leadership | Usage & Attitudes

How loyalty programmes will skyrocket your brand's success

20/09/2023 - by Emily Elias
For greens sake blog image
Agencies & Consultancies | B2B Brands | Brand portfolio management | Business & Professional Services (B2B) | Consumer Brands | Consumer Sentiment Tracker | Financial Services | Market understanding & opportunity | Product & service development | Thought leadership | Wealth Management

For 'greens' sake

08/09/2023 - by Kate Namukasa

Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434