Skip to Content

Global Gaming Report 2023

Our latest study is informed by the opinions of 12,000+ adults across seven core markets: Canada, France, Germany, Netherlands, Spain, UK and USA.

Discover the trends and opportunities in the gaming industry today, with our brand-new Gaming Report.

Dr Nick Baker Chief Research Officer 27/09/2023

Welcome to Savanta’s Gaming Report 2023

Even in challenging times the gaming industry continues to surprise, excite and innovate, opening up new ways for brands to connect with a growing audience of gamers – both hardcore fans and casual players alike.

Discover the latest insights, trends, and opportunities in the gaming industry with our brand-new Gaming Report. From gamer microprofiles to the future of cloud gaming, esports, and socially responsible gaming, this report offers a comprehensive look at the gaming landscape in 2023.

Drawing on the opinions of 12,000+ adults across seven core markets: Canada, France, Germany, Netherlands, Spain, UK and USA, the report endeavours to answer:

🕹️ Who are the gamers of 2023?

🚀 What does the future of cloud gaming hold?

💡 Which area of gaming should your brand invest in?

📣 Where do the top advertising opportunities lie?

💲 How is the cost-of-living crisis impacting the gaming industry?

🌱 Where do gamers stand on sustainability and DE&I in gaming?

Download your free copy below!


Knowledge centre

Read More
Explore
Agencies & Consultancies | B2B Brands | Consumer Brands | HNWI | Media | Qual | Quant | Retail | Students | Technology & Telecoms | Youth | Youth

Advertising in a recession

02/04/2024 - by Paul Baker
Agencies & Consultancies | B2B Brands | Consumer Brands | HNWI | Media | Qual | Quant | Retail | Students | Technology & Telecoms | Youth | Youth

37 Questions: answered

29/01/2024