Global Gaming Report 2023

Our latest study is informed by the opinions of 12,000+ adults across seven core markets: Canada, France, Germany, Netherlands, Spain, UK and USA.

Discover the trends and opportunities in the gaming industry today, with our brand-new Gaming Report.

Nick Baker Chief Research Officer 27 September 2023

Welcome to Savanta’s Gaming Report 2023

Even in challenging times the gaming industry continues to surprise, excite and innovate, opening up new ways for brands to connect with a growing audience of gamers – both hardcore fans and casual players alike.

Discover the latest insights, trends, and opportunities in the gaming industry with our brand-new Gaming Report. From gamer microprofiles to the future of cloud gaming, esports, and socially responsible gaming, this report offers a comprehensive look at the gaming landscape in 2023.

Drawing on the opinions of 12,000+ adults across seven core markets: Canada, France, Germany, Netherlands, Spain, UK and USA, the report endeavours to answer:

🕹️ Who are the gamers of 2023?

🚀 What does the future of cloud gaming hold?

💡 Which area of gaming should your brand invest in?

📣 Where do the top advertising opportunities lie?

💲 How is the cost-of-living crisis impacting the gaming industry?

🌱 Where do gamers stand on sustainability and DE&I in gaming?

Download your free copy below!