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Category Management – Helping you build the future

We help build categories. We can help you inform where to play and how to win. We’ll help you to understand the shopper story behind the sales data and help you to place category management at the heart of your organisational ecosystem.

Alex Ward-Booth Director 06/07/2023

With increasingly informed consumers, brands need to ensure that they have their finger on the pulse of what is most important to their target market. We work with our clients to help them understand the territory in which they operate so that they can engage authentically and effectively with consumers.

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Audience/market segmentation | Consumer | Consumer Brands | Eating & Drinking | FMCG | Health & Wellbeing | Luxury | Market understanding & opportunity | Product & service development | Usage & Attitudes

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