Coronavirus Data Tracker

Stay informed and take action: monitor and access what your customers are currently thinking and doing

We aim to provide you with an accurate up-to-date view of how the UK, US and other markets feel during this unprecedented time.

Our daily tracker, with 1,000+ UK respondents every day,  will keep you informed on how the UK population are reacting to the COVID-19 crisis. The tracker covers 5 key areas: concern & impact, home & work,out-of-home & retail, news sources and approval ratings.

As well as our daily tracker, Savanta is running weekly coronavirus surveys in the UK, US and other regions as well as a bi-weekly survey for UK businesses & a weekly survey for US businesses. Both brands and businesses can ask their target audience a range of bespoke questions to dig deeper into the key topics each week.

Whether you want to stay informed on the public’s opinions and behaviours, or would like to ask your customers a range of questions to enable decision making, we can connect you to the audience you need – fast.

Get in touch to find out more.

Approval ratings

Approval ratings for both the Chief Medical Officer, Chris Whitty, and the Chief Scientific Adviser, Sir Patrick Vallance, have fallen over the past month but remain high still for both.

Boris Johnson’s approval rating has fallen significantly over the past few weeks from a high of 47% back on 8th April.

Unsurprisingly, the approval rating for the NHS’ handling of the COVID-19 outbreak has been high, consistently over 75% since we began tracking.


Concern & impact

Levels of worry surged in the leadup to lockdown on the 23rd March but have remained relatively stable since.

Consistently around a third of UK adults have reported being very worried. The number of those saying that they are the most worried ever has also been stable, hovering at around two in five.

The impact of COVID-19 on disposable income has also been stable since we began tracking, with roughly equal proportions saying that their disposable income has not been affected, as those who say it has decreased.


Home & work

The number of those who say that they left the house yesterday fell steadily from 75% on 18th March to a low of 37% on 13th April. This figure remains relatively low although it has been increasing slowly.

When we first began tracking on 18th March, just over one in ten (13%) said that they were self-isolating. This figure has been steadily declining since a peak of 49% in mid-April.


Out-of-home & retail

The number of those reporting that they visited the supermarket has fallen from just under half when we started tracking, to around a quarter now.

Around two in five are consistently saying that they are leaving the house to exercise – including walking.

When we started tracking, over 90% of people were reporting empty shelves in the supermarket. Since lockdown was announced on 23rd March, this figure has been steadily falling and is now closer to just half who say the same.


News sources

Consistently around two in five say that they are following the government’s advice entirely. A similar proportion have been reporting that they are just mostly following the advice.

The UK government’s daily coronavirus briefing has proved popular with around two in five saying that they watch it live.


Daily Tracker

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Researching the nation’s mental wellbeing in a ‘new normal’

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What’s the immediate public reaction to lockdown changes?

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Are the public losing their motivation to be active?

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For more data and analysis or to the receive the full report please get in touch

* If you would like to cover additional regions, get in touch

Coronavirus Data Tracker – Weekly UK & US*

Our weekly survey and tracker offers the opportunity to ask a range of questions directly, as well as tracking 7 key topic areas: proximity, anxiety, money, consumption, trust, time span and after-effects.

With 2,000 respondents each week, the tracker provides brands and businesses with the audience needed to inform even the most challenging questions that our current environment presents.

If you would like to know more, access additional data analysis or would like to ask your own questions, click here.

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Weekly Tracker

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How can leisure and cultural organisations continue to keep engagement strong?

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The new normal for office workers

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Half of US businesses cutting back on nonessential spending

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To run your own questions and access additional data analysis, get in touch here

*If you would like to cover additional regions, get in touch

Coronavirus Data Tracker: UK Businesses

The tracker will offer businesses the opportunity to access and understand the current opinions, attitudes and behaviours of UK business owners and decision makers towards COVID-19, together with plans for how they will adapt their businesses going forward to mitigate the impact of any future crises.

Five key topic areas will be covered: business operations, service demand, confidence, budgets, and future strategies. A series of questions on each of these areas will be covered bi-weekly, presenting businesses with an up-to-date picture of this ever-changing situation.

In addition to over 20 standard questions, the tracker also provides businesses with an opportunity to ask a range of bespoke questions – get in touch to find out more.

Coronavirus Data Tracker: US Business Decision Makers

The US weekly tracker measures the business impact of COVID-19 among decision makers within organizations of all sizes and industries.

In the report we track the perceptions on the economy overall as well as organization specific impacts including sales, employee outlook, productivity and performance. The report also explores the utilization and impact of remote workplaces and how companies are adapting.

As well as the 10 standard questions, businesses can also add their own bespoke questions to the survey.

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UK Businesses

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A deeper understanding of customers a top priority for US businesses

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The new normal for office workers

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Researching the nation’s mental wellbeing in a ‘new normal’

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For additional data analysis, get in touch here

* If you would like to cover additional regions, get in touch

MillionaireVue

MillionaireVue, a new quarterly-run omnibus focused on millionaires, covers three of the world’s main wealth markets – the UK, United States and China – and offers brands the opportunity to access and understand millionaires across the globe.

The omnibus offers brands the opportunity to ask a range of question types from single choice, to rankings and open text boxes — meaning questions are not limited to simple ‘yes’ or ‘no’ options.

In light of coronavirus, our most recent wave looks at how concerned millionaires are about the pandemic and how it is affecting their lives across several key areas: travel, socialising, finance and business strategy.

For more information or to ask your own questions download our rate card or get in touch with one of our wealth experts here.

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MillionaireVue

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How luxury brands have responded to the coronavirus pandemic

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Can wealth management companies adapt to the new digital reality?

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How the wealthy are reacting to the coronavirus pandemic

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For additional data analysis, get in touch here

* If you would like to cover additional regions, get in touch

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Make a start by telling us a little about what you're looking for.

If you’d like to speak with one of our experts right now, please call: 020 7632 3434 (UK) or 646-856-9750 (US)