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Brand health & tracking

How brands grow and evolve has been disrupted – forever. Optimise your performance and reputation with brand health tracking that gives you the detailed data and customer insights you need to stay informed.

Our approach

Today there are so many ways people develop relationships with a brand. Consumers used to choose a brand and stay loyal over time - now, their loyalty is short-lived. They also have larger megaphones to express their views, good or bad. These are turbulent times but we’ll join you on the journey.

Discover the KPIs or drivers that suit your brand and simplify performance tracking. Receive actionable outcomes across the marketing mix, to improve your messaging and inform campaigns.

We provide ongoing brand tracking for iconic global financial institutions, pioneering tech firms, global media companies, industry-leading telcos, and more! We’ll help you navigate this new world and see how it’s connected to commercial performance – whether your category is stable, or its rules are rewritten daily.

How it works

Our approach and design leverage the latest research techniques in behavioural science, combined with comprehensive brand tracking tools. We’ll tailor the overall process according to your objectives. Here’s an example of our approach:

01

Robust and reliable data collection

We manage quotas carefully to ensure robust base sizes.

02

Valuable brand KPIs and imagery

Demonstrate the results of your media spend through brand buzz, affinity, awareness, and consideration. Prove brand performance by measuring usage, advantage, image associations, and more.

03

User-friendly dashboard data

We deliver data in real-time via online dashboards for up-to-date, accurate, easy-to-read information.

04

Bespoke reporting

Get the presentations and data tables you need to see how consumers feel about your brand – and what they’ll do as a result.

Research benefits

Identifying the right KPIs for your brand

Go beyond one-size-fits-all brand metric tracking. Understand the c-suite relevant KPIs and bespoke metrics to use for meaningful brand sentiment tracking.

Connecting brand tracking to commercial outcomes

Predict future performance with foresight from robust tracking and link insights to commercial outcomes.

Linking actionable insights to business strategy

We just won't leave you to interpret the data yourself. We’ll share the insights and implications you need to drive action and inform a strategy for success.

Research methods

Brand performance

Corporate reputation

Brand development

Thought leadership

Case studies

UK CharityInsight-led rebrand

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Wealth ManagerInvestment management

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Global Banking GroupUnderstanding brand positioning

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Featured report
BrandVue’s Most Loved Drinks Brands 2022
Savanta's latest report reveals the UK’s most loved drinks brands of 2022 - with performance rankings from across all major alcoholic and non-alcoholic categories.

Download the report below.
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Eco Index 2021: Will the Covid-19 recovery be green?
Following on from last year’s inaugural survey, Savanta’s latest Eco Index report reveals where people stand on key environmental issues and what action they want to see.

Download the report below.
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BrandVue’s Most Loved FMCG Brands 2022
Savanta's latest report reveals the UK’s most loved FMCG brands of 2022 - with performance rankings from across all major categories.

Download the report below.
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The UK's Top 100 Most Loved Brands 2022
We've canvassed more than 200,000 UK adults, asking them about over 2,500 brands. We've used the results to bring together comprehensive a list of the top 100 brands they love with rankings across age, gender, and region.

Download the report below.
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BrandVue’s Most Loved Media Brands 2022
Savanta's latest BrandVue Media report reveals the UK’s most loved media brands - with performance rankings from across all major categories.

Download the report below.
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Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434

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