Watch on demand – Josephine Hansom from our Youth Practice hosts a panel of Gen Z consumers, to explore the latest trends and patterns in the fashion and beauty industry. Explore the aspects of brand loyalty and discover what the path to purchase looks like for young consumers.
Interested in seeing more youth insights? Explore our Youth Practice or scroll down for more Gen Z content.
More from our Youth Practice:
Proud to be Gen Z
Find out what issues are driving young people's ambitions to change the world.
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Interested in more youth insights? Subscriber to State of the Youth Nation:the leading Gen Z insight tracker.