While the initial deadline for Consumer Duty has passed, our commitment to supporting our clients remains steadfast.
In this article, we highlight the work we have done to date, the key lessons we’ve learned, and how we can continue to assist you on your path to better customer outcomes.
Over the course of our efforts, we have conducted extensive comms testing, delving into the intricacies of customer understanding across a wide range of financial product categories and audiences.
Through nearly 20,000 customer interviews, we have partnered with over 10 different financial firms, employing both quantitative and qualitative methodologies to assess customer comprehension.
