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Eurogroup for Animals – EU Public Opinion of Cultivated Meat

Polling in 6 EU countries on public awareness and views of cultivated meat

According to the UN’s Food and Agriculture Organisation (FAO), the live-stock sector is responsible for 14.5% of greenhouse gas emissions. Amongst other solutions, cultivated meat has been proposed as a method for countering this problem: meat produced by in vitro cell culture of animal cells. If all meat produced in the EU-27 was replaced by cultivated meat, research indicates that this would significantly reduce greenhouse gas emissions, land use and water use by 98.8%, 99.7% and 94% respectively, compared to current meat production practices.

Results from this survey show that whilst awareness of cultivated meat across EU countries surveyed is generally good, understanding of how this new category of meat is made is still relatively low. Around half of those in the EU countries surveyed say they would be likely to try this new category of meat, with the two most appealing factors about making this change from traditional meat are related to reducing the impact on the environment and the number of animals killed. Cultivated meat could therefore be positioned as a viable alternative to animal meat, and to the environmental impact of the meat industry.

Date Published: 17/01/2021

Categories: Europe | Food and Beverage | Public and communities

Client: Eurogroup for Animals

Methodology

Savanta ComRes conducted an online quantitative survey in which adults were interviewed about their current attitudes towards cultivated meat. We interviewed 6,137 adults in six European countries (France, Germany, Spain, Italy, Poland and Finland) aged 18+ online between 11th and 17th February 2020. Data were weighted to be representative of adults aged 18+ by age, gender and region in each of the six countries. Savanta ComRes is a member of the British Polling Council and abides by its rules.

  1. Eurogroup-for-Animals-Cultivated-Meat-Research-February-2020_Finland-1 0.41 MB.
  2. Eurogroup-for-Animals-Cultivated-Meat-Research-February-2020_France-1 0.46 MB.
  3. Eurogroup-for-Animals-Cultivated-Meat-Research-February-2020_Germany-1 0.43 MB.
  4. Eurogroup-for-Animals-Cultivated-Meat-Research-February-2020_Italy-1 0.33 MB.
  5. Eurogroup-for-Animals-Cultivated-Meat-Research-February-2020_Poland_v2-1 0.41 MB.
  6. Eurogroup-for-Animals-Cultivated-Meat-Research_February-2020_Spain-1 0.41 MB.
  7. Savanta-ComRes_Cultivated-Meat-Research-for-Eurogroup-for-Animals_Feb2020_v3-1 0.36 MB.

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