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ComRes/Burson-Marsteller 2016 EU Media Survey

Survey of Brussels Influencers for Burson-Marsteller on EU news consumption habits
  • Half of Brussels influencers say they read POLITICO (52%) or the BBC (51%) at least once a week. Two in five say the same about EurActiv (42%) and the Financial Times (39%), three in ten about The Economist (30%), and one in five about EUobserver (22%).
  • Facebook is the most frequently used social media channel of Brussels influencers, with half (52%) saying they use it at least daily, followed by Twitter (35%), YouTube (20%), LinkedIn (13%) and Instagram (7%).
  • When it comes to the influence of news channels and social media on decision making in their day-to-day professional work, half of Brussels influencers say the BBC (51%) is either fairly or very influential. A similar proportion say the same about Twitter (49%), the Financial Times (48%), the Economist (48%) and POLITICO (45%).
  • A quarter of respondents (25%) stated the Financial Times is “very influential”. The FT is followed in this ranking by Twitter (20%), The Economist (16%), the BBC and POLITICO (both 15%), then Facebook (12%).

Click here to see our presentation* of this data, launched at the ComRes/Burson Marsteller 2016 EU Breakfast Briefing: What influences the influencers? 

*Use must credit ComRes and Burson-Marsteller.

Date Published: 28/01/2016

Categories: Europe | Media | Opinion Formers | Policy Makers | Politics

Client: Burson-Marsteller

Methodology

ComRes interviewed 249 ‘Brussels Influencers’ in Brussels between 27 October 2015 and 18 January 2016. The sample includes 77 Members of the European Parliament; 86 officials from the European Commission, the European Parliament Secretariat, the Council, EU agencies and the Permanent Representations of the Member States; and 86 opinion formers including journalists and representatives from think-tanks and trade associations. Data for MEPs were weighted by party group and region to be representative of the European Parliament.

  1. Burson-Marsteller_2016-EU-Media-Poll_Tables-1 0.02 MB.

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