We are very excited to announce our first B2B Digital Ad Performance webinar, hosted on Thursday April 8th at 5.00pm.
Recent research shows that audiences on social media platforms determine whether they are interested in an ad in less than 3 seconds. We have worked to uncover problems that B2B businesses face when advertising on social media and have devised best practices to ensure ad messaging optimization.
What you will learn – How to:
- Determine the effectiveness of B2B advertising on social media platforms as outlined in Savanta’s latest US research
- Test creative content and messaging in a secure digital space using social media advertising testing techniques
- Uncover which content and messaging generate the best behavioral response, leveraging behavioral metrics for ad messaging optimization
- Identify best practices for B2B advertising on social media
- Learn how using social media platforms for ad testing improves respondent survey experience
Date: Thursday April 8th
Time: UK: 5.00pm; US: 12 P.M. EST & 9 A.M. PT
If you’d like to find out more information about this event please get in touch