What matters to Gen Z

To celebrate our new Youth Practice we have launched a new webinar series, focused around the latest youth trends. We will release a new youth insights webinar every month, all of which will be available to watch live and on-demand thereafter.

Here’s a schedule of our upcoming events (scroll down to register on any of these events):

• 10 consumer truths brands need to know about being LGBTQ+ – available on demand
• 10 ways Gen Z will change the world – available on demand
• An update on the new normal: what young people want from the world of work – available on demand
• The building block of brand love: engaging the next generation – register for event (12/1/22)
• If Millennials are old, Gen Z are young, what do we know about Gen Alpha? – register for event (2/2/23)

Learn more about these sessions

10 consumer truths brands need to know about being LGBTQ+

In this session we deep-dive into our Gen Z tracking data to uncover the differences between consumer subsegments and reveal 10 new and surprising insights that will help brands connect with LGBTQ+ and Gen Z audiences on a more meaningful level. Find out what it takes to become a true and authentic ally to the young LGBTQ+ community.

Register to watch on demand

10 ways Gen Z will change the world

In this session reveal the 10 ways that Gen Z are challenging stereotypes, questioning behaviour and effecting change in the world. Find out what this means for brands as we cover themes around the topics that matter most to young people, including: identity, trust, data protection, love and relationships, mental and physical wellbeing, food, climate change, brands, influencers and purpose.

Register to watch on demand

An update on the new normal: what young people want from the world of work

This webinar reveals fresh Gen Z insights that employers need to know in order to attract and retain the brightest young talent to their business. Attendees will gain insights into the mindset, values and career goals of young employees, so you can tailor your workplace and recruitment strategy around the needs of your future employees. We’ll be covering three key topics, including: attraction, expectation and retention.

Register to watch on demand

The building block of brand love: engaging the next generation

This session will answer the all-important questions around how businesses can gain brand love with young audiences. Discover what brands must do to engage and convert this cohort to becoming life-long supporters and advocates for your brand.

Date: 10am, 12th January 2023

Register to watch on demand

If Millennials are old, Gen Z are young, what do we know about Gen Alpha?

Using tracking data from State of the Youth Nation we will uncover the trends, attitudes, and behaviours that brands need to know about the newest emerging generation and how they are different to Gen Z and Millennials. Introducing…Gen Alpha.

Date: 10am, 2nd February 2023

Register to watch on demand