This live series is designed to bring you into the conversations of 16-24s, uncovering the trends, habits and attitudes that are shaping purchase-decisions of your young audiences – perfect for busy professionals who want to learn more about the Gen Z demographic.
Learning objectives
By attending our event, you’ll learn about the latest trends and patterns in the fashion & beauty industry, explore aspects of brand / retailer loyalty, and gain insight into what the path to purchase looks like for Gen Z.
Join us on Tuesday 25th April at 1pm (UK time), where we’ll discuss:
- Loyalty programmes
- Shop-hopping (shopping around for better deals)
- Omnichannel
- Role of physical stores
- Online shopping expectations
- Experience across channels
Register your place
This event is now available to watch on-demand: https://savanta.com/knowledge-centre/events/youth-practice-question-time-fashion-beauty-recording/
Don’t miss out on this opportunity to connect with the next generation of consumers and gain valuable insights that’ll enable you to cater to their needs.
We look forward to seeing you there!
More from the series
This is the second event in our Youth Practice Question Time series. If you missed the first event, don’t worry, you can download the full discussion summary report here.
- Session 1: drinking & socialising (download the report)
- Session 2: fashion & beauty (watch the playback)
- Session 3: eating & casual dining (register today)