Youth Market Research

Josephine Hansom, Managing Director, Insight

The future of your business is the next generation – engage with the values of young people to future-proof your pipeline.

Almost every industry is facing a challenge where established ways of working are no longer relevant to young people. Challenger brands are disrupting and their USP is customer insight - reducing friction, eliminating barriers to use and most importantly they are delivering additional value.

Aligning your business with the expectations of the next generation will ensure that your business is fit for purpose now and in the future. Market leaders develop growth strategies for the future, don’t get left behind.

Our specialist youth researchers deliver clear and incisive insight that enables our clients to create and maintain outstanding products and services that excite and inspire. Our bespoke research is informed by exclusive tracking data, so you never start from zero.

Points of View


Everyone loves Netflix – except Generation Z

Read more


What social media content do Gen Z want to see?

Read more


Gen Z’s view on health, wellness & body positivity

Read more

How we help clients

Campaign effectiveness

Test and launch successful campaigns

Test new advertising and comms before launch among your target audience to optimise and refine creative and messaging for maximum impact. Evaluate performance post-launch using our ABCD model of campaign effectiveness to determine recall, memorability, attribution and key messaging cut-through.

Brand strategies

Refine your brand positioning and messaging

Identify your brand’s strengths relative to competitors through the eyes of your core consumers and customers. Through this process, get your teams to prioritise your brand’s key fortresses – areas of strength that are central to your value proposition - whilst editing down or editing out secondary features. 

Customer strategies

Enhance experiences across the customer journey

Prioritise strategies that will improve the overall customer journey from initial exploration and discovery through to purchase amongst your core target audiences. Identify current pain points and barriers as well as the key drivers of delight and give your customers a voice to feed back on their experiences.

Proposition development

Develop and refine proposition, positioning and messaging

Understand the needs, desires and pain points of your customers to inform NPD from ideation, concept testing, product enhancement and positioning. Work with us to develop propositions that keep customer and distributor insights at the heart of decisions.

We chose YouthSight not only because they’re the UK’s leading youth research agency, they also have an excellent team of researchers who collaborated with our journalists to ask the questions that we needed answering.
Head of Youth, The Guardian


Introducing BrandVue: Your daily source for insight

Based on a continuous survey of tens-of-thousands of members of your target market and covering all key competitors, the BrandVue dashboard is a highly reliable, user-friendly window on how customers perceive brands in your sector and rate their experiences with them.

Read more

Get in Touch

Make a start by telling us a little about what you're looking for.

If you’d like to speak with one of our experts right now, please call: 020 7632 3434 (UK) or +1 917 768-2710 (US)