Gaming

research & insights

Understanding regional preferences and cultural nuances is key to tailoring your games to various audiences. Savanta has a deep understanding of consumer behavior, especially with hard-to-reach audiences like gamers, Gen Z and content creators. Our advanced data analytics tools and methodologies allow us to handle the large volumes of data that comes with gaming research.

Overview

As gamers ourselves, we look forward to helping you make decisions that impact the entire gaming industry. We understand the high stakes involved with new game releases and how essential the marketing strategy is behind those releases. We get you access to player behavior data, market trends, and sentiment analysis, providing you with actionable insights to drive game development and marketing campaigns.

Services

Data Collection & Analysis

Fast, high-touch service and cost-effective datacollection solutions
End-to-end in-house survey platform including client-access portals & dashboards
Proprietary Youth (Gen Z & Alpha) Panel & Trending Data
Gamer focused targeting including:
• Gaming Platforms/Consoles
• Gaming Genres
• Gaming Frequency
• Gaming Content Platform Usage
Gamer Influencer & Content Creator Community
Survey Programming & Hosting
Data Tabulation, Visualization & Analytics

Research & Consulting

Design, execution, analysis and delivery of full-service, methodology agnostic research utilizing qualitative and quantitative techniques

Intelligence Products

Pre-packaged insight solutions: Insight Essentials, Omnibus Services
Creative deliverables made by our very own in-house creative team
Innovative deliverables through AI-driven solutions. Insights Fountain finds the answers from your research. All you have to do is ask a question.

Savanta Gaming Report

The ever-evolving gaming industry continues to open new ways for brands to connect with a growing audience of gamers.

As esports and live streaming increase in popularity, cloud gaming is emerging as the next big thing. Microsoft’s significant investment in Activision Blizzard and rumors of Netflix bolstering its gaming ambitions are hints at the dawning of a new era for gamers. Amid all this transformation and disruption, we were curious to find out exactly who gamers are and pinpoint where the golden opportunities lie for brands.

In our latest Gaming Report, we reveal key attitudes and behaviors around gaming. From views on sustainability and diversity to the impacts of the cost-of-living crisis, this report is packed with gamer perspectives and valuable insights.

Download the report