In this webinar, guest speaker Mike Proulx, VP & Research Director at Forrester, joins Savanta’s innovation and research experts for a candid discussion on how marketing and insights leaders should be thinking about AI investment in 2026.
Watch the recording below to cut through the AI noise and act with confidence in 2026.
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Ever since the phrase “UX” was coined, the relationship between market research and user experience research has been a mystery to many. Do the two co-exist or are they completely different?
Users will not think twice about moving to a competitor if their product / service is easier to use. In order to get it right, here are the components of usability and how to measure it.