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AI without the hype

Where should you invest today?

In this webinar, guest speaker Mike Proulx, VP & Research Director at Forrester, joins Savanta’s innovation and research experts for a candid discussion on how marketing and insights leaders should be thinking about AI investment in 2026.

Key topics include:

  • The pressures facing Marketing and Insights teams today
  • The range of AI solutions available and how to confidently invest without risking trust or credibility
  • How AI can shift the needle on revenue – beyond just efficiency
  • How data, AI and market research are evolving to unlock new possibilities for consumer insights

Watch the recording below to cut through the AI noise and act with confidence in 2026.

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