Improve brand health and customer perceptions with BrandVue Drinks
BrandVue Drinks covers 370+ brands across the drinks category and captures and analyses the views and trends of 96,000 UK consumers each year.
BrandVue Drinks’ detailed beverage analysis provides beneficial insight to various industry sectors, including soft drinks retailers, alcoholic drinks retailers, pubs, bars, manufacturers, supermarkets and coffee shops alike.
The BrandVue dashboard gives you key industry insights and analysis and offers clarity on exactly what drives brand performance in the marketplace and how to improve it.
- interviews each year
- drinks brands covered
You benefit from:
Product usage, penetration growth, channel trends, use of aggregators, and consumer trends
Demographics, household, employment, sector behaviour, interests, media, online/social, and advertising
Awareness, familiarity, advantage, brand status, affinity/love, open image associations, and stated image associations
Positive buzz, negative buzz, advertising awareness, and spontaneous awareness
Adoption pyramid, consideration, preference, rejection, image drivers, and product awareness
Penetration (LM), penetration (L12M), frequency, NPS, in-store satisfaction, online satisfaction, and experience area performance
How it works
Highly reliable data
With 97,000 interviews every year, daily quotas are set to ensure nationally-representative research samples, and provide weekly representation of large and niche drinks industry brands.
The 15-minute questionnaire is accessible to respondents on all digital devices and has a built-in facility to include ad hoc ‘trigger’ questions, helping to provide beverage industry trend reports in record time.
User friendly dashboard
The BrandVue online dashboard compiles all survey data in real-time to deliver accurate, up-to-date information in an easy-to-use format.
The BrandVue dashboard can be customised to your needs, including key demographic group focus, non-competitor brand exclusion, peer spotlighting, and bespoke break inclusion.
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