BrandVue FMCG

Data at your fingertips

Improve brand health and customer perceptions with BrandVue FMCG – providing data at your fingertips.

BrandVue FMCG covers over 150 brands across the consumer-packaged goods category and captures and analyses the views and trends of 65,000 UK consumers each year.

Our approach

BrandVue FMCG is the largest, most granular brand, audience and customer tracker in the market. This rigour enables us to provide detailed research and analysis, forming beneficial insight to various industry sectors.

The BrandVue FMCG dashboard gives you key industry trend reports and offers clarity on exactly what drives brand performance in the marketplace and how to improve it. It’s a cost-effective way to access enormous sample sizes for your brand and competitors from a sector specific survey.

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People interviewed annually

brands surveyed

category metrics

brand metrics

BrandVue CPG will help provide you with:

With 65,000 interviews every year, daily quotas are set to ensure nationally representative research samples, and provide an accurate, weekly representation of large and niche CPG brands. Our online surveys are delivered using award-winning technology.

The 15-minute questionnaire is accessible to respondents on all digital devices and has a built-in facility to include ad-hoc trigger questions, helping to provide CPG industry trend reports in record time. No more waiting for your next report or giant workbooks.

The BrandVue online dashboard compiles all survey data in real-time to deliver accurate, up-to-date information in an easy-to-use format.

The BrandVue dashboard can be customised to your needs, including key demographic group focus, non-competitor brand exclusion, peer spotlighting, and bespoke break inclusion.

BrandVue FMCG benefits

Build market intelligence

Track and share your great work. Understand your sector, beyond your brand. Who’s in growth or decline? What are the key trends? Where are your opportunities and threats?

Improve audience understanding

Win more share of spend from your competitors. What makes your customers unique? Identify top line demographics, media consumption, content types, social media usage, hobbies and interests.

Improve brand performance

Prove business value to internal and external stakeholders. Plot where you and your competitors are positioned in the market. Measure brand perceptions, awareness, familiarity, advantage, and brand affinity.

Drive marketing performance

Track saliency measures in-line with activity. If and how is your brand being heard or seen? How are brand perceptions shifting? Demonstrate value of media spend by tracking positive (and negative) buzz, advertising awareness, and spontaneous awareness.

Improve customer acquisition

Unearth what prospective customers want and where they’re shopping. Identify opportunities to drive efficiency in your customer journey through adoption funnel analysis, brand mapping and spontaneous awareness positioning.

Maximise customer retention

How often are your customers returning to you? And how can you get them to do it more often? We help you understand your brand perception and where you stand out by analysing your customer experience, customer satisfaction (online and in-store), net promoter score (NPS) and lapsed customers.

In my opinion, BrandVue remains the leader in brand tracking within the restaurant sector and is an instrumental source of data that helps to inform strategic direction and business targets. The ongoing development of the product and the underlying technology will be sure to maintain this position, and we look forward to continuing to work together in the future

Nandos

BrandVue is one of our priority data sources for measuring performance within the competitive context.

Pizza Hut

Featured reports

BrandVue’s Most Loved FMCG Brands 2022

Savanta's latest report reveals the UK’s most loved FMCG brands of 2022 - with performance rankings from across all major categories.

Download the report below.

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The UK's Top 100 Most Loved Brands 2022

We've canvassed more than 200,000 UK adults, asking them about over 2,500 brands. We've used the results to bring together comprehensive a list of the top 100 brands they love with rankings across age, gender, and region.

Download the report below.

Learn More