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Planning for in-season success

Julie Vigne Senior Research Director 02/08/2021

It’s never too early to think about Christmas, if you’re a marketer, that is. As a shopper, you might feel quite differently and there is a time when mentions of Christmas, baubles, carols and mince pies are a definite no-no!

For marketers, understanding when the tipping point occurs is critical to a successful in-season campaign.

But for marketers, understanding when the tipping point occurs is critical to a successful in-season campaign. Preparing for in-season success, Christmas or any other key trading season for your category, is a year-round job because the stakes are so high.

We’ve created a guide to ensure that your in-season marketing activity works best for your brand, by helping you to identify…

  • Who you need to talk to?
  • When to start in-season messaging
  • Which touch-points to invest in
  • What decision drivers to leverage
  • How people engage with your advertising campaign
  • How to translate it into a global and/or local in-season plan

Click here to download our free guide now

We’ve developed flexible methodologies to capture in-season behaviour and test current activation in order to optimise planning and marketing budgets. For more information on how we can help understand shopping behaviours, please get in touch.

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