Planning for in-season success

It’s never too early to think about Christmas, if you’re a marketer, that is. As a shopper, you might feel quite differently and there is a time when mentions of Christmas, baubles, carols and mince pies are a definite no-no!

For marketers, understanding when the tipping point occurs is critical to a successful in-season campaign.

But for marketers, understanding when the tipping point occurs is critical to a successful in-season campaign. Preparing for in-season success, Christmas or any other key trading season for your category, is a year-round job because the stakes are so high.

We’ve created a guide to ensure that your in-season marketing activity works best for your brand, by helping you to identify…

• Who you need to talk to?
• When to start in-season messaging
• Which touch-points to invest in
• What decision drivers to leverage
• How people engage with your advertising campaign
• How to translate it into a global and/or local in-season plan

Click here to download our free guide now

We’ve developed flexible methodologies to capture in-season behaviour and test current activation in order to optimise planning and marketing budgets. For more information on how we can help understand shopping behaviours, please get in touch.