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Developing successful B2B customer satisfaction & loyalty programmes

Matthew Mann Director 15/03/2023

At Savanta we believe that Customer Satisfaction & Loyalty research is essential to understanding how your offering meets your B2B customers’ expectations, guiding you on how to retain them and attract new ones.

Satisfied and loyal customers can help grow your business faster than your marketing and sales teams

Any customer satisfaction & loyalty programme worth its salt will prioritise understanding how businesses can create a best-in-class customer experience and keep customers happy during their whole journey.

Our B2B customer satisfaction & loyalty programme research goes above this and is based on our tried and tested framework which guides our design but doesn’t constrain it; meaning our approach will ultimately always be tailored to your individual research and wider commercial needs and provide you with the insights and intelligence you need to optimise your customer service.

How do we do this?

Our framework leans into measuring B2B customer loyalty as a core indicator and assesses your brand (and competition) across five key performance areas: price, quality, brand, ease of doing business, service, and relationship.

To find out more about why B2B Customer Satisfaction & Loyalty is so important and learn more about how we can help you deliver successful Customer Satisfaction & Loyalty programmes, download our paper here.

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