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A Level Results

How are applicants feeling?

2022 has been a record-breaking year for students going through Clearing. But how has this impacted confidence and what role did Results Day play in university choice? We speak directly to A Level students to find out.

Andréanne Orsier Divisional Director, Higher Education 21/08/2022
Almost 9 in 10 pre-applicants are committed to going to university in 2022, but 11% are still exploring their options.

Nerves ran high amongst A Level students this year, as the UK reverted back to exam based results rather than relying on teacher based results – the first time in two years, following the disruption of the pandemic.

But despite this, our Marcomms Success insight tracker revealed that confidence among applicants is high. According to our recent research, 87% of UCAS pre-applicants are committed to attending university in 2022.

Only 36.4% of A Level candidates were awarded A or A* – a drop from 44.8% in 2021, but higher than 25.4% in 2019. More than 53,510 UK based students entered Clearing the day after results were released making it the most competitive year for Clearing in a decade.

During this crucial period, it is incredibly important that university marcomms are optimised to promote their course vacancies and stand out to prospective students.

Related content

If you enjoyed this article, then you may also want to discover more insights around the next step of the applicant journey – Freshers Week.

We asked our new panel of first year students to recount their experiences from their first week of university. The highs, lows and outright fails. Learn what hits the right notes with this audience and share in their big moments to form deeper connections.

Immerse yourself in the world of Freshers – it might not be the experience you think! Watch the new insight video today.

Click here to watch.

Keep plugged into student insights

Interested in getting more regular student trends? Have you thought about subscribing to our HE Success Suite (the essential student insight tracking product)?

The Suite includes four unique tracking products that cover open days, undergraduate and postgraduate trends and marketing communications. Members gain access to unrivalled competitor intelligence and years of back-data.

See what data we have that will change your business…

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