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Be kind: why purpose matters

Gen Z brand love eBook series

Our new Gen Z insight eBook is available to download today - it's an essential read for marketers who want to deliver successful brand collaborations.

Josephine Hansom Managing Director, Youth 26/07/2022

Collaboration culture is a feature of marketing that became increasingly common during the pandemic, when brands couldn’t run large in-person experiences. Partnerships are a powerful way to appeal to the different sides of Gen Z’s personality – and it’s the unlikely couples that Gen Z love the most.

“Did you know…on average, Gen Z identify as 4 different types of people?”

Our specialist and dedicated youth researchers reflect on the data from our Gen Z insight tracker – State of the Youth Nation – and reveal the winning formula that will attract young audiences to become life-long brand supporters.

Read now: Simply complete the form below to access the full eBook for free…


More from this series: Gen Z brand love

This eBook is the second volume in our Gen Z Brand Love series that reveals how companies must adapt to future-proof their brand for the needs of Gen Z.

If you missed vol.1, catch up now – ‘Be kind: why purpose matters’. And keep an eye out for our next instalment.


Keep plugged into youth trends

Interested in getting more regular Gen Z updates? Have you thought about subscribing to State of the Youth Nation (the essential Gen Z insight tracking product)?

Find out what you need to know about Gen Z without commissioning additional research. We’ve been tracking 16-24s since 2015, with 700+ questions that uncover what young people care about, where they’re headed and their digital worlds.

Membership gives you access to:

  • Latest Gen Z insights
  • Regular webinars
  • Insight workshops.

See what data we have that will change your business…

Download the brochure

Knowledge centre

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Brand Development & Strategy | Communication Effectiveness & Optimisation | Consumer Brands | Loyalty & retention | Market understanding & opportunity | State of the Youth Nation Tracker | Youth | Youth | Youth | Youth omnibus 16-24

Social media marketing (episode 3)

27/09/2022 - by Josephine Hansom
Brand Development & Strategy | Communication Effectiveness & Optimisation | Consumer Brands | Loyalty & retention | Market understanding & opportunity | State of the Youth Nation Tracker | Youth | Youth | Youth | Youth omnibus 16-24

Banking on the next generation eBook

26/08/2022 - by Josephine Hansom
Brand Development & Strategy | Communication Effectiveness & Optimisation | Consumer Brands | Loyalty & retention | Market understanding & opportunity | State of the Youth Nation Tracker | Youth | Youth | Youth | Youth omnibus 16-24

How Gen Z will change the world (vol.2)

26/07/2022 - by Josephine Hansom