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The UK's Most Loved Brands 2024

By BrandVue: Savanta's market intelligence and decision-making platform.

As you explore our report, you'll uncover a league table of the Top 100 Most Loved brands, insight into how the top performers secured their spots, the biggest risers and fallers across the leaderboard, and much more.

John Laughton Global Head of Vue Products 04/07/2024

Welcome to The UK’s Most Loved Brands 2024

We asked over 200,000 consumers for their opinions on more than 2,500 brands…

BrandVue captures the voice of consumer opinion on brands across a spectrum of sectors, and while we track over 50 metrics, the heart of this report is Brand Love.

As you explore the following pages, you’ll uncover a league table of the Top 100 Most Loved brands, along with insights into how the top performers secured their spots, the biggest risers — and fallers — across the leaderboard, and expert observation & analysis from our Product team.

This year we introduce a brand-new design, five new award categories, testimonials from BrandVue subscribers, and much more.

Complete the form to get your copy today.


To provide a more dynamic reflection of consumer opinions, we have changed how we report on our Most Loved rankings. This change ensures our brand rankings capture more recent trends and market dynamics, offering a clearer picture of brand performance, with less time for you to wait.

If you have any questions about how we collect our data, please get in touch.

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