As the cost of living looms, most consumers have taken a step back on focusing on green products with the perception they are likely to cost more. Engaging with the relevant audience remains important.
A recent thought piece by Savanta, The future for “Green” financial products highlighted that new or unconventional products, such as green products can be perceived as having a higher cost.
Are financial institutions hitting the snooze button on green messaging and products?
Savanta has used data from three of its consumer trackers to better understand how financial institutions are progressing with this agenda and what more could be done.
In our new report, we explore consumer perceptions of green products in the financial services sector and how this is impacting institutions’ messaging on sustainability.
