Christian Aid Most Trusted Vicars Public Omnibus Research

Research with UK adults looking at the role that faith leaders during times of crisis.

Of the tested Christian faith leaders from TV or film, approaching one in five (18%) British adults say they would trust Geraldine Granger from the Vicar of Dibley the most to provide moral or spiritual leadership to Great Britain during a national crisis such as the Coronavirus pandemic. Followed by Sister Evangelina (8%) and Father Ted Crilly (7%).
Two in five British adults (41%) say they would not trust any of the tested Christian faith leaders from film or TV to provide moral or spiritual leadership to Great Britain during a national crisis such as the Coronavirus pandemic.
When we look only at those who selected any of the tested Christian faith leaders from TV or film, approaching two in five (37%) say that they would most trust Geraldine Granger from the Vicar of Dibley the most to provide moral or spiritual leadership to Great Britain during a national crisis such as the Coronavirus pandemic, followed by Sister Evangelina (15%) and Father Ted Crilly (15%).

Date Published: 03/05/2020

Categories: Faith | Public and communities | UK

Client: Christian Aid

Methodology

Savanta ComRes interviewed 2,032 GB adults aged 18+ online between 22-23 April 2020. Data were weighted to be nationally representative of all British adults by key demographic categories including age, gender, region and social grade. Savanta ComRes is a member of the British Polling Council and abides by its rules.