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Christian Aid Most Trusted Vicars Public Omnibus Research

Research with UK adults looking at the role that faith leaders during times of crisis.

  • Of the tested Christian faith leaders from TV or film, approaching one in five (18%) British adults say they would trust Geraldine Granger from the Vicar of Dibley the most to provide moral or spiritual leadership to Great Britain during a national crisis such as the Coronavirus pandemic. Followed by Sister Evangelina (8%) and Father Ted Crilly (7%).
  • Two in five British adults (41%) say they would not trust any of the tested Christian faith leaders from film or TV to provide moral or spiritual leadership to Great Britain during a national crisis such as the Coronavirus pandemic.
  • When we look only at those who selected any of the tested Christian faith leaders from TV or film, approaching two in five (37%) say that they would most trust Geraldine Granger from the Vicar of Dibley the most to provide moral or spiritual leadership to Great Britain during a national crisis such as the Coronavirus pandemic, followed by Sister Evangelina (15%) and Father Ted Crilly (15%).

Date Published: 03/05/2020

Categories: Faith | Public and communities | UK

Client: Christian Aid

Methodology

Savanta ComRes interviewed 2,032 GB adults aged 18+ online between 22-23 April 2020. Data were weighted to be nationally representative of all British adults by key demographic categories including age, gender, region and social grade. Savanta ComRes is a member of the British Polling Council and abides by its rules.

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