Travel, Transport & Logistics Research

Author:
Emma Callaghan, Director

Transporting people or freight around the world requires an unwavering focus on efficiency. As price competition intensifies, businesses in this space will need to explore strategies to maximise their profit margins.

Travel and logistics services are highly functional, yet perceived satisfaction can still be linked to the strength of the brand. Adding personable and human elements to the buying journey at just the right moments can really differentiate the buying experience. Being smart about up-sell and cross-sell opportunities – identifying the most valuable add-ons and extras – can boost customer spend in exchange for greater value. And ultimately, service innovations and the adoption of new technologies will continue to redefine expectations for the whole sector.


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