Defining the target audience for a fashion brand

As part of a brand refresh, a womenswear retailer wanted to uncover their target customer within the wider market context

Streamlining experience researchWithin the agile innovation process

Domestic appliancesCategory & brand understanding

Providing in-depth consumer research in order to drive NPD and in-market opportunities, brand strength and positioning, and consumer targeting.

Global insurance proposition for businesses

Our client needed to understand mid-market commercial businesses across their territories to redevelop their insurance and risk management proposition

Understanding customer needs in financial products

Our client wanted to understand consumers’ core concerns and needs when choosing financial products, in particular protection, investments, pensions and equity release and which one are genuine drivers of brand choice.

Global brand health monitor

The wealth management (WM) arm of a major global banking group needed to understand its brand position among HNWIs across key markets.

Samsung - Campaign insight

Understand campaign ROI

Leveraging reputational driversin Education

A world-renowned university with a commitment to influence the world. The university's alumni and faculty include numerous heads of state, Nobel laureates, and influential figures in academia and industry.

Brand measurement

Our client is a provider of a healthcare financial technology. They work with over 500,000 healthcare providers, records 2.5 billion transactions annually, has over 530 integrations with leading software systems, and has over 20 years of experience servicing the healthcare industry.

Brand stretch for global pain brands

Brand led new product development for equity and cross category growth.