Boost your B2B brand tracking with Byron Sharp’s Think, Feel, Act theory!

Think: Boost your reach

Ensure your brand is the first that comes to mind for industry decision-makers. Track brand recall and engage with high-quality content regularly. According to the latest Savanta Business Tracker, 26% of UK businesses anticipate increased competition over the next 12 months. Now is the time to solidify your brand’s presence!

Feel: Create emotional connections

Emotions drive decisions, even in B2B. Use sentiment analysis, share compelling stories, and personalise your messages to create deep emotional connections. With 53% of UK businesses planning to increase their marketing spend in the next year, standing out emotionally can set you apart from the competition.

Act: Influence behaviour

Make your brand easy to buy and use. Measure conversions, optimise user experience, and act on customer feedback. Effectively influencing behaviour means turning interest into action and prospects into loyal clients.

Why it matters

B2B businesses need a comprehensive framework to measure a brand tracking strategy, ensuring your brand remains relevant and influential. Implement our framework and watch your brand’s position strengthen!

According to Savanta’s latest Business Tracker, over half (53%) of UK businesses are increasing their marketing budgets, therefore, adopting a strategic and data-driven approach is essential. Come and speak to our Brand Tracking experts today!

About the Savanta B2B Brand Tracking

Savanta’s B2B Brand Tracking approach provides insights into how we can support your organisation to measure brand performance and the effectiveness of your product and marketing strategies. Download the full proposition here.

Interested to explore more on how to implement successful brand tracking projects that drive meaningful business outcomes? Get in touch with Savanta’s dedicated Brand experts or email [email protected].