New product testing
Measure consumer behaviour and understand their need states and how well products perform. Do they need improvements? Do they match consumers’ expectations for your brand?
Develop winning products. Put them on trial with the right customers, in the right environment, using product testing market research.
Launching a new product, or enhancing an existing one, is often an expensive and potentially risky undertaking. Getting it right can lead to sustained, profitable portfolio growth. But getting it wrong can waste precious resources, lose customers, and potentially damage your brand equity.
That’s why product testing research is so important. We have extensive experience of working with leading product manufacturers helping to launch your new product creations with confidence, ensuring you don’t alienate regular users and helping you grow penetration and repeat purchase.
There are many facets to product testing market research. Our services are tailored to your specific needs and objectives. Step-by-step, here’s how we do it:
Measure consumer behaviour and understand their need states and how well products perform. Do they need improvements? Do they match consumers’ expectations for your brand?
Prove that your product is the best one available, for selling-in or advertising claims, in-home or at a central location.
Will consumers notice the changes? Test and analyze the impact of tweaks – including changes to price, size, functionality or usability.
Over a longer period, in-home, understand the role of packaging, how consumers use your products, how to improve them, and much more.
Monitor consumers’ shopping journey, see how many choose your product, and get feedback based on testing experiences replicating real websites. We combine product testing research in-home with an online shopping module.
Evaluate your product against customer needs, through standard measures and customised designs, to ensure it achieves sufficient scale and delivers repeat purchases.
Receive relevant, realistic feedback from testing exercises at the locations where consumers typically interact with your product. Online, in-home, in-hall – wherever.
Check product performance against our framework criteria. This includes rational and implicit features, targeting, tone, brand fit, comprehension speed, sustainability, distinctiveness, impact, call to action, and more.
Receive the data analysis and reporting you need to optimise products. From easy-to-read summaries and product characteristics ranked by importance to penalty analysis comparisons and peak profile analysis reports.
If you’d like to speak with one of our market research experts right now, please call: +1 (917) 768-2710